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Privacy Policy

Alex Cullum Limited trading as South East Scaffolding
Effective Date: 17/09/2025

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1. Introduction

Alex Cullum Limited, trading as South East Scaffolding (“we”, “our”, “us”), is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, and protect information when you interact with us, particularly when you opt in to receive communications from us through WhatsApp and other messaging channels.

By engaging with our services or providing your details, you consent to the practices described in this Privacy Policy.

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2. Information We Collect

We may collect and process the following personal information:

  • Your name and business name

  • Your mobile phone number

  • Your email address

  • Your postal address

  • Any communications or preferences you share with us

  • Records of our conversations (where permitted by law)

We do not request or store sensitive identifiers such as full payment card numbers, ID numbers, or health information via WhatsApp.

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3. How We Collect Information

We collect information directly from you when you:

  • Provide your mobile number and opt in to receive WhatsApp messages from us

  • Contact us via WhatsApp, email, telephone, or our website

  • Request quotes, place orders, or use our services

  • Interact with us at events, meetings, or site visits

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4. We process your personal information on the following legal grounds:

  • Consent: where you have opted in to receive WhatsApp messages, updates, or marketing communications.

  • Contract: where processing is necessary to provide our scaffolding services.

  • Legitimate Interests: for communication, service improvement, and record keeping, provided your rights are not overridden.

  • Legal Obligation: where processing is required by law (e.g., tax records, safety compliance).

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5. WhatsApp Communications & Opt-In

We use WhatsApp Business to communicate with customers. To comply with WhatsApp and Facebook policies:

  • You will only receive WhatsApp messages from us if you have provided your mobile number and given explicit opt-in consent (e.g., via form, tick box, or written confirmation).

  • By opting in, you may receive:

    • Service updates

    • Project coordination messages

    • Appointment reminders

    • Invoices or payment notices

    • Relevant offers or company updates

  • We will not send you unsolicited promotional messages without your prior consent.

  • You may withdraw your consent at any time by:

We will respect all requests to opt out, block, or discontinue WhatsApp communications.

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6. How We Use Information

We use your information for the following purposes:

  • To provide and manage scaffolding services

  • To coordinate jobs, deliveries, and schedules

  • To send important updates, quotes, and invoices

  • To comply with legal and regulatory obligations

  • To improve our communication and customer service

  • To send you relevant offers and updates (where you have opted in)

We will never:

  • Sell your information to third parties

  • Use WhatsApp conversations for unrelated marketing without consent

  • Share your details with another customer

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7. Data Retention

We will retain your information only for as long as necessary to:

  • Fulfil our contractual obligations

  • Comply with legal requirements

  • Resolve disputes

  • Maintain business records in line with statutory obligations

After this period, personal information will be securely deleted or anonymised.

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8. Data Sharing

We may share your information with:

  • Service providers (e.g., IT support, payment processors) under contract to us

  • Regulators or authorities, if required by law

  • Professional advisors (e.g., accountants, insurers)

We will never share your WhatsApp messages or personal details with other customers.

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9. Data Security

We apply appropriate technical and organisational measures to safeguard your personal information, including:

  • Secure systems for data storage and access

  • Encrypted WhatsApp Business messaging

  • Limited employee access to personal information

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10. Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the right to:

  • Access the information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your information (subject to legal obligations)

  • Withdraw consent for WhatsApp or other communications at any time

  • Restrict or object to processing in certain cases

To exercise these rights, contact us at David.King@southeastscaffolding.uk.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on our website and the “Effective Date” updated accordingly. Continued use of our services after changes indicates your acceptance of the updated policy.

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12. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Alex Cullum Limited (trading as South East Scaffolding)
Registered Address: [Insert Registered Office Address]
Email: David.King@southeastscaffolding.uk
Phone: 07543 420683

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